My Role: UX and UI Design
I was the Lead UX Designer (and contributing UI Designer) for the creation of ARC, the new content management system that Viacom's networks would use to archive, distribute, and program all of their digital assets, from full episodes to video clips to photo galleries. Between all the various Viacom networks such as MTV, VH1, Comedy Central, and Nickelodeon, there are millions of pieces of content that need to be cataloged, associated with their parent and/or related assets, and scheduled to appear on the network’s public-facing websites, apps and social platforms.
The biggest challenge of this project was to design a interface that would streamline the workflow for all the different types of users and brands. Viacom employees used ARC for a very wide range of functions, each of which needed to be intuitive and efficient.
I started by shadowing many different users from all the brands, through their existing workflow. I also interviewed them, making sure that I understood their priorities and pain points.
Because of the huge and unwieldy range of functions and content types the system needed to accommodate, we decided to start by designing one basic core function and building out from there, rather than designing from the top down.
Sample individual content record page
Content item dashboard